• Areeb Mirza
  • Posts
  • You don't need 20k followers, you need 2k of the right ones

You don't need 20k followers, you need 2k of the right ones

Let's say your business only serves people making $30,000+ monthly in a specific industry. Think about it logically, there are way fewer people making $30k+ compared to those making less.

So why are you trying to attract everyone?

Here's what happens when you create broad content:

  • You might get 10,000 followers, but only a handful are qualified

  • You're wasting time on trending content that won't convert.

Instead, hyper focus your content on your ideal audience only. I have a formula for this called the three circle content (check this newsletter)

Think of it like this:

  • One is a massive bag of feathers

  • One is a small bag of steel

  • Both weigh the same, but which has more value?

I know people with 300-400k followers not making real money. They end up selling courses or merch because their audience isn't qualified to buy their actual services.

When you create content only your ideal audience understands:

  • You'll get lower views, logically

  • You'll get fewer likes, logically

  • But you'll make more cash, both short and long term

To counteract the views and likes, check the three circle content

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