The 3 circles of content (with image)

Whenever creating content for a business, there are 3 types of content we recommend creating:

Circle 1 is an idea which only the intended demographic would understand, these are buyers or current followers, the ideas can be complex and the demographic for this would be logically in small numbers because fewer people would understand what is being said or would have the patience. The views on this type for video is the lowest, but the quality/full watched video is much higher as you are giving a solution to their problem which makes sense to them. Do 10% of Circle 1 videos.

Circle 2 is an in-between circle 1 and circle 3, not too complex but not too simple either, the ideas are going to be intended for both sides. Average views. This depends on what stage your profile is at, if its new or under 5k followers, keep this at a 20% but can be increased further if collected a large number of targeted followers.

Circle 3 is the biggest circle where most people understand what is being said, this where all the ideas and key points need to be simplified for everyone to understand or at least the intended market (depending on industry). Goal for this circle is always speaking to volume.

You can get strategic with this, and framing your content like this will help you create the right type of content and will have the intended audience in mind, also it just makes things more predictable.

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