Why Your Competitors Are Spending Big on Video Content in 2025

The reason we know this is because we offer content and paid ads as our done-for-you offer and we also very consistently keep track of other marketing channels.

Here's what your competitors might know that you might not,

In 2025, video isn't just an option, it's the primary way people make buying decisions. Consider these stats:

• 44% of people prefer learning about services through video

• Video viewers retain 95% of a message (compared to 10% with text)

• 88% of people have been convinced to buy a product or service by watching a video

But here's the really important part, video builds familiarity and trust at scale. Instead of having the same sales conversation 100 times, you can create one video that perfectly explains your service and reaches thousands.

Think about it:

• When was the last time you hired someone without looking them up online?

• How many times have you chosen a business because you "felt like you knew them" from their content?

• What makes you trust one service provider over another?

If you're not creating video content, you're forcing prospects to make decisions with incomplete information. Your competitors aren't just showing what they do, they're building relationships before the first meeting.

Don't let your business become invisible in a video first world.

Here is what I wrote about, what type of video content should you be posting

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