4 Types of Content Every Business Owner Should Post (Number 4 is Key)

Here are four types of content you should have on your feed as a business owner. Number 4 is the most important one,

1. What Problem Are You Solving?
   Speak to people’s pain points. You should already know what these are. If you don’t, start working on identifying them.

2. The How:
   How do you solve these problems? Show how you do it, this could include behind the scenes (BTS) content.

3. Trending Content:
   Have a small percentage of your content be trending, but make sure your business is still represented.

4. Why Should They Follow You?
   This is crucial. People don’t want to be sold to all the time. Focus on value-based content. What can you teach them? Show them something cool, maybe some B-roll with music. Keep it fresh.

Make sure your content covers these bases to keep your audience engaged and your business top of mind.

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