The Problem with Being 'Referral Only' in 2025

One of the biggest problems we're told by business owners is that they only have one lead source which is referrals.

Now, it is very adamant that if you want to scale and hit certain revenue targets, doing that with ONLY referrals is very difficult because you quite literally don't have control over who is going to refer you and when.

I recently wrote on articles on "having a stool with one leg" and what happens when that leg is gone, do you have other legs supporting the stool or are you fine with the one leg?

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Going into 2025, the very first thing I highly suggest you do is build a predictable lead source for the business. It is not an overnight task, and whoever says it is needs to be looked at.

It will take you a couple of months to build one that starts producing leads, but once it is built, you can actively track the numbers on things like what your Cost per lead is, cost per acquisition, how much do you have to spend in order to get ABC results. Things then only begin becoming interesting when you have reliable lead sources.

Referrals are always an added bonus to hit your revenue targets to your existing lead sources.

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