Having one lead source = having a stool with 1 leg

Every business has a primary source of leads—whether it's from referrals, ads, organic traffic, Google Ads, YouTube Ads, or something else. But here’s the thing: relying on just one source is risky.

Let’s say your main source is referrals, which is amazing but unpredictable. You’re essentially sitting on a stool with only one leg. What happens when that leg breaks? You fall.

That’s the question you need to ask yourself: How can I add more legs to my stool?

Start building multiple lead channels to keep your business steady. Here’s what I recommend:

• Post content online: This will help you build a following and establish a platform within your target demographic.

• Run Meta (Facebook/Instagram) ads: Ads will ensure you’re constantly generating new leads and growing your business.

The key is to have multiple legs supporting your business, so if one breaks, the others keep you standing.

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