- Areeb Mirza
- Posts
- Your website is your new business card (and nobody wants it)
Your website is your new business card (and nobody wants it)
Having website as the main discovery point of your business is dangerous. You just don't know it yet.
You spent $10K on a beautiful website. Clean design, perfect copy, mobile responsive - the works. But nobody's seeing it. Because nobody goes to websites anymore (Directly).
Emphasis on the word “Directly”
They go to the social pages first. Your LinkedIn. Your Instagram/YouTube. Your social media is your new homepage. Your website is just confirmation after they've already decided they like you. Websites are step 2 now instead of Step 1. People don’t decide if they like you or if this company is worth looking into while on the website, it is done before that.

Think about it. When you hear about a business that may have the potential to help you with a specific problem, what do you do?
Your prospects are doing the same thing. They hear your name, they search you on social media, and they find... nothing. Or worse, they find a profile that looks like you gave up three years ago.
Meanwhile, your competitor has fresh content every day. They look active. They look current. They look like someone who's actually running a business in 2024.
Your website is a brochure. Your social media is a conversation. And people buy from conversations, not brochures.
You can have the best website in the world, but if your social presence is weak, they'll never even make it there. They'll move on to someone who looks like they know what they're doing.
When a client searches your name, what do they find?
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Content Machine: We’ll create you 90 pieces of short form content and setup/build your Meta Ads (Done For You)
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