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Your Instagram is your new homepage (and Google agrees)

Author

Areeb Mirza
September 09, 2025

Why prospects “research” you, and how to win that moment.

Nobody sees one ad and buys.

They research.

They tap your profile from the ad, or they Google your name, or they skim your LinkedIn, YouTube Shorts, or TikTok clips.

That’s the real decision moment. If what they see screams “active, legit, results,” you win.

If it looks like a spam page with 50 followers with a few selfies of you in Vegas, you lose the click and the call.

Build a profile that’s research-proof.

Pin a results post, a case study carousel, and a “what we do” reel.

Keep the handle consistent across platforms and cross-post the same clip to IG, TikTok, YouTube Shorts, LinkedIn, and Facebook.

Do a basic cleanup on your site so your name search actually shows your site and your socials. Consistency is credibility.

This is exactly what we did for Jamaree. Daily distribution across five channels made his name search show Instagram, LinkedIn, podcasts, and short-form clips.

Warmer clicks. Shorter calls. More momentum before the sales calls.

Do:

  • Lock the same handle across platforms.

  • Pin your top 3 proof pieces.

  • Publish one clip per day across three platforms.

My Offers:

Content Machine: We’ll create you 90 pieces of short form content and setup/build your Meta Ads (Done For You)

Funnel Build Out for Paid Advertising: We’ll Build you a Paid ads funnel from start to finish.