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Your industry might not be a good fit for content

Author

Areeb Mirza
February 17, 2025

We work with service based businesses, this could be coaches, consultants, agencies, doctors, lawyers. But some industries just aren't a good fit for content first.

Take restaurants for example. They're demand capture based. What does that mean?

If someone wants Mexican food, they're

  • Not waiting for your Facebook ad

  • Not watching your content

  • Going straight to Google

For restaurants, Google should be primary, content secondary.

But for lawyers, coaches, consultants, financial advisors? Content is crucial because

  • Competition is high

  • Trust factors matter more

  • People need to know you before buying

You need to know which strategy should be first for your business. Don't waste time on the wrong order.

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