Your goal is to spend more with ads

Author

Areeb Mirza
May 15, 2025

"Areeb, how much should I spend on ads?"

I get this question daily.

My answer is always the same: spend as much as you possibly can.

But there's a catch.

The Math Must Work First. Before you can scale your ad spend, you need to know your exact numbers:

  1. Cost per lead

  2. Cost per call

  3. Show-up rate

  4. Close rate

  5. Customer acquisition cost

  6. Customer lifetime value

Once you know these numbers, increasing your ad spend isn't a risk – it's a formula.

The Simple Scaling Formula If you know that:

$1,000 in ad spend = 1 customer
1 customer = $3,000 in revenue
Then $10,000 in ad spend = $30,000 in revenue.

This isn't theory. It's math.

If you're a local business with a limited market, simply increasing spend on the same ad won't work. You'll saturate your audience.

Instead, scale by testing new creatives bi-weekly:

Keep your winning ads running

  1. Add fresh creatives that target different segments

  2. Use different hooks and value propositions

  3. Reach people who didn't respond to your first ad

This true for everyone not just local businesses.

Why This Works Different people respond to different messages. Some prospects will ignore your first five ads but click on your sixth because that specific message resonated with their situation. By rotating fresh creatives while maintaining your winners, you reach more of your market without wasting money.

The Bottom Line

The goal isn't to "try ads" or "maintain a presence."

The goal is to build a predictable revenue machine that you can scale up as much as your market allows.

Know your numbers. Test new creatives. Spend more.

That's how you win the ad game in 2025.

My Offers:

Content Machine: We’ll create you 90 pieces of short form content and setup/build your Meta Ads (Done For You)

Funnel Build Out for Paid Advertising: We’ll Build you a Paid ads funnel from start to finish.