- Areeb Mirza
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- Your Competitors Are Running Bad Ads (Here's How to Beat Them)
Your Competitors Are Running Bad Ads (Here's How to Beat Them)
Most of the ads you see of your competitors are not good, you might see them and glaze over them and visualize them closing deals all the time, but you have no idea if that particular ad is working for them or not.
How we indicate if the ad is good or not is just by looking at the actual creative itself. 80% of the work of the ad is done on the creative itself (the image or video you're using to advertise), the rest of it is making sure you have the correct journey set in place so they can actually give you their information and qualify themselves.
If their creative isn't good the ad is just not going to work, and what most of your competitors will have is a very basic backend system to collect the actual information, and they optimize for the wrong event. The ads platforms will give you exactly what you ask it for and optimize it for how you set it up.
Knowing this information you can work on better ads for yourself by simply putting more effort into the actual creative itself.
If you want to know what the best practices for the creative is, just respond to this email with your website and ill handcraft something for your brand.
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