Your ads are never going to perform if you dont know your numbers

Your ads are not going to perform if you don't know your numbers. If you're running ads based on hope and "let's see if this works," stop now. You're burning money.

Ads are logical. They're not a magical tool.

All advertising does one simple thing, shows your product to more people.

That's literally it. So when someone tells me:

"Meta ads don't work for me"
"Google ads don't work for me"
"Content doesn't work for me"

What they're really saying is, "Showing my product to more people doesn't work."

Think about how absurd that sounds. If showing your product to more people doesn't generate interest, there's something fundamentally wrong with:

Your offer
Your messaging
Your targeting
Your funnel

Fix that first. Then worry about scaling.

The Only Metrics That Actually Matter

Forget vanity metrics like reach, impressions, and click-through rates. For high-ticket offers, track these numbers religiously:

Cost per call
Show-up rate
Close rate
Cost to acquire a customer
Customer lifetime value

For low ticket offers, the specific metrics change, but the principle doesn't, know your conversion math.

To use these numbers effectively, track your key metrics weekly, you’ll begin to notice patterns.

When you reach the point where you can confidently say, “Every $1,000 I spend on ads brings in $3,000 in revenue,” that’s when advertising becomes a money-printing machine. That’s when scaling your ad spend stops being a gamble and starts becoming a strategic move.

But here’s the bottom line, if you can’t recite your key metrics from memory, you’re not ready to scale. If you don’t know your numbers, you don’t have a marketing strategy, you have a hope strategy. And hope doesn’t pay the bills.

Start tracking today. Your profitable future depends on it.

My Offers:

Content Machine: We’ll create you 90 pieces of short form content and setup/build your Meta Ads (Done For You)

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