"You've Ran Out of Content Ideas"

Author

Areeb Mirza
March 14, 2025

A medical specialist I spoke with last week had a concern:

"We're in a very small niche. It's going to be a challenge to create 90 different points on a very narrow subject."

I hear this constantly from professionals in specialized fields, doctors, lawyers, financial advisors, consultants.

"My topic is too narrow."
"I'll run out of things to say."
"I don't know what content to create."

This mental block prevents more businesses from content marketing success than any technical or budget limitation.

But it's completely unfounded. You will never run out of content ideas. Ever.

We’ve helped alot of “complicated professional fields” like a urologist I worked with had the same concern. "What can we talk about that's even appropriate?"

Six months later, we've created over 180 pieces of high-performing content for him.

The content block comes from three misconceptions:

You think you need to be original. The tax professional struggling with content ideas didn't realize his audience doesn't care about originality, they care about answers to their problems.

You're trying to create one size fits all content. The law firm with multiple practice areas was stuck until they realized they could approach the same topic from different angles for different audiences.

You're overlooking your daily conversations. A real estate agent couldn't think of content ideas, yet answered the same 10 client questions every single day.

"What are the top 3 questions every customer asks you?" "What are 5 mistakes people make when choosing your service?" "What are 4 misconceptions about your industry?"

Just from those three prompts, you can outlined 20+ content pieces.

The businesses succeeding with content aren't more creative. They're better listeners.

They notice the questions clients ask in consultations. They pay attention to objections that come up in sales calls. They document the problems they solve every day.

The systematic approach that never fails:

Document what you already know. Make a list of every FAQ, common problem, and misconception in your field.

Watch what performs. When we noticed a personal injury attorney's "5 things insurance companies don't want you to know" outperformed everything else, we created variations on that theme.

Look at your competitors. What topics are they covering? How can you address the same issues but better?

Use search data. What are people actively searching for in your field? Google's "People also ask" section is a goldmine.

Content creation isn't about creativity. It's about paying attention to what your audience already wants to know. Specially if the goal is to use it for business

You don't need more ideas. You need to better organize the expertise you already have.

The well of content never runs dry when you're truly connected to your audience's questions.

My Offers:

Content Machine: We’ll create you 90 pieces of short form content and setup/build your Meta Ads (Done For You)

Funnel Build Out for Paid Advertising: We’ll Build you a Paid ads funnel from start to finish.