You Tried paid ads before, didn’t work

"I tried Facebook ads. They don't work for my business."

I hear this weekly from business owners who've burned thousands on failed campaigns.

Ads don't fail. Systems fail.

Let me explain the difference between businesses that waste money on ads and those that turn every $1 into $5:

FIRST: UNDERSTAND YOUR DEMAND TYPE

Before running a single ad, you need to know whether your service is:

DEMAND CAPTURE:
• Customer already knows they need your service
• They're actively searching for a solution
• Examples: Electrician, plumber, emergency services
• Best platform: Google (where people search for immediate needs)
• Limitation: Fixed market size based on immediate need

DEMAND GENERATION:
• Customer doesn't know they need your service yet
• You create awareness of a problem they have
• Examples: Financial planning, cosmetic procedures, coaching
• Best platform: Facebook/Instagram (where you interrupt their scrolling)
• Advantage: Virtually unlimited scaling potential

Most failed ad campaigns come from using demand generation tactics for a demand capture service (or vice versa).

SECOND: BUILD A COMPLETE CONVERSION SYSTEM

Your ad is just the first domino. Here's what most businesses miss:

THE FAILED SYSTEM:
• Generic ad → Website homepage → Hope they call
• Result: Wasted budget, few conversions

THE WORKING SYSTEM:
• Compelling ad with unique angle
• Dedicated landing page (not your website)
• Qualification form that filters tire-kickers
• Thank you page with clear next steps
• Immediate follow-up system (within 5 minutes)
• Result: Predictable conversion machine

Let me give you a real example of what doesn't work:

"If you got into a car accident, hire a lawyer."

This generic message competes with 2,000 identical ads. There's no reason to choose you.

Instead, you need to answer: "Why you? Why now? Why this way?"

The businesses that succeed with paid ads aren't necessarily the ones with the biggest budgets, they're the ones with complete systems.

Every step matters:

• If your ad is generic, people won't click
  • If your landing page is confusing, people won't convert
  • If your form is too long, people won't complete it
  • If your follow-up is slow, people won't respond

Fix every link in this chain, and suddenly those "ads that don't work" become your most predictable source of new business.

Don't blame the platform. Build the system.

My Offers:

Content Machine: We’ll create you 90 pieces of short form content and setup/build your Meta Ads (Done For You)

Funnel Build Out for Paid Advertising: We’ll Build you a Paid ads funnel from start to finish.

View Case Studies

Areeb Mirza’s YouTube Channel