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You're Tired of hiring agencies that don’t deliver

Author

Areeb Mirza
April 14, 2025

"We hired an agency, paid them thousands, and got nothing in return."

I hear this story every week.

When agencies fail to deliver, the problem often lies on both sides of the relationship.

Before you fire your current agency and repeat the same expensive mistake, let's examine why marketing partnerships break down:

THE AGENCY PROBLEMS:

  • Overpromising during sales calls
    • Underdelivering after you've signed
    • Poor communication systems
    • Generic strategies instead of customized solutions
    • Focusing on vanity metrics instead of revenue

THE CLIENT PROBLEMS:

  • Hiring based on price rather than process
    • Expecting "set it and forget it" results
    • Minimal involvement in strategy development
    • Slow response to agency requests
    • Unrealistic timeline expectations

Here's how to ensure your next agency relationship actually works:

  1. VERIFY BEFORE YOU HIRE

Don't just listen to their pitch. Look for evidence:

  • Do they implement for themselves what they're selling to you?
    • Can you see actual client work (not just testimonials)?
    • Will they connect you with current clients for reference calls?
    • Do they have case studies with specific, measurable results?

  1. ESTABLISH CLEAR COMMUNICATION PROTOCOLS

The best agency relationship is a partnership, not a handoff:

  • How often will you meet? (Weekly is minimum)
    • Who is your direct contact person?
    • What platform will you use for communication?
    • What's their response time expectation?

  1. UNDERSTAND YOUR ROLE IN THE PROCESS

"Done For You" doesn't mean "Done Without You":

  • What specific inputs will they need from you?
    • How quickly do you need to provide feedback?
    • What assets or information must you supply?
    • How involved should you be in strategy development?

  1. DEMAND SYSTEMS, NOT SERVICES

In 2025, leads are old news. Qualified appointments are what matter.

Your agency should have systems for:

  • Ad creation and optimization
    • Landing page development
    • Prospect qualification
    • Appointment scheduling
    • Follow-up automation

If they're just "running ads" without these systems, you're wasting money.

The most successful client-agency relationships I've seen share one common trait: both sides understand exactly what's required of them.

Your agency needs your expertise, your feedback, and your involvement. You need their systems, their expertise, and their execution.

When both sides deliver their part, the results can be extraordinary.

But when either side falls short, no amount of money will fix the problem.

Choose wisely, communicate clearly, and hold both yourself and your agency accountable.

Because the right agency with the right client is an unstoppable combination.

My Offers:

Content Machine: We’ll create you 90 pieces of short form content and setup/build your Meta Ads (Done For You)

Funnel Build Out for Paid Advertising: We’ll Build you a Paid ads funnel from start to finish.