- Areeb Mirza
- Posts
- You're paying for leads you should already own
You're paying for leads you should already own
If your business relies heavily on referral partners or co-counsel agreements, you are leaking money every single month.
When you split a fee with someone just because they brought you the client, you are essentially running the most expensive marketing campaign possible. You are doing the actual work, taking on the actual liability, and giving away a massive percentage of the revenue just for the introduction.
The only way to fix this is to build your own brand. When you are the recognized authority in your space, the clients come directly to you. You control the lead flow, you pick the cases you actually want to work on, and you keep the entire fee.
Stop renting your audience from other professionals. Build your own.
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