You’re Not Ready for Ads if You Spend Less Than Your Ticket Price per Customer

I had a call last week with someone who wanted to run ads for their $5,000/month service.

Great offer. Good market. They were ready to go.

Then I asked about budget.

"I can do $500/month on ads."

I told them no.

Not being rude. Just honest.

If spending $5,000 to acquire a $5,000/month client makes you panic, you're not ready for paid ads yet.

This isn't a slot machine. You don't put in $500 and pull out $5,000 in two weeks.

Paid ads are a system. They need proper budget, time, and testing to work.

Most people treat ads like a lottery ticket. They want to "test it out" with a small budget and see what happens.

Here's what happens.

You spend $500. Get 10 clicks. Maybe 2 leads. Neither converts. You say "ads don't work" and quit.

You were 3 months and $2,000 away from dialing it in. But you stopped at $500.

The businesses that scale with ads understand this. They're comfortable spending their ticket price to acquire a customer.

If your service is $3,000, spending $3,000 to land that client doesn't scare you. You know the lifetime value. You know they'll renew. You know referrals will come.

If that same $3,000 ad spend makes you sweat, you're not ready.

Fix your offer first. Fix your pricing. Get your margins right. Then come back to ads.

Here's the reality.

If you're making under $25,000/month, you shouldn't be running ads with less than $2,500/month minimum.

That's not a guess. That's what it takes to gather real data, test creatives, and optimize a funnel.

Anything less and you're just guessing in the dark.

I've seen people spend $10,000 over 6 months and finally crack the code. Month 7 they're profitable. Month 12 they're scaling.

I've seen people spend $1,000, get nervous, and quit before anything meaningful happens.

The difference isn't the offer. It's the mindset.

Ads are not a shortcut. They're a long-term system that compounds over time.

You need 6 to 8 months minimum to see what actually works. Not 30 days.

30 days is a test. 6 months is a system.

If you can't commit to that timeline and that budget, don't start. You'll waste money and blame the platform.

There's nothing wrong with organic content, referrals, and word of mouth. Those work. They're just slower and less predictable.

Ads give you control. But control costs money and time.

The math is simple.

If your ticket price is $2,000 and you're not comfortable spending $2,000 to acquire that client, you have a pricing problem or a confidence problem. Not an ads problem.

Fix that first.

Get your offer dialed in. Make sure your margins support customer acquisition costs. Build confidence in your product.

Then run ads.

When you're ready, ads will scale you faster than anything else. Cold traffic becomes warm leads. Warm leads become clients. Clients become referrals.

But you have to be ready to invest properly.

Not $500 hoping for a miracle. $2,500 to $3,000/month for 6 to 8 months building a real system.

That's what separates businesses that scale from businesses that stay stuck.

If you're making $25,000/month or more and you're ready to invest in a real system, we can help.

We build the content, run the ads, and set up the funnels so you get qualified leads booking calls.

Not random clicks. Qualified people who've seen your content, understand your offer, and are ready to buy.

My Offers:

Content Machine: We’ll create you 90 pieces of short form content and setup/build your Meta Ads (Done For You)

Funnel Build Out for Paid Advertising: We’ll Build you a Paid ads funnel from start to finish.

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