You’re goal is always simplifying your message.

Whenever you make content, whether it’s a post, video, or blog, your goal should always be to simplify your message. Here’s why:

We know the attention span of someone scrolling through social media is short. If your video doesn’t hook them in the first 4 seconds, they’ll move on to the next one. You need to make sure your message is clear and easily understood, especially if you’re building a qualified following for your business.

I see professionals like doctors or lawyers use complicated terminology that might be normal to them but difficult for the average person. Your job is to dial that complexity down so more people can understand your message.

If your target audience struggles to understand what you’re saying, you’re missing the mark. Simplify, and make sure your message lands.

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