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You’re better than your competitors but you’re still losing customers to them

Author

Areeb Mirza
May 21, 2025

So you're better than your competitors, but you're still losing customers to them.

This is just one of those things where I hear time and time again and I see time and time again too.

I speak to a lot of you brilliant individuals, you guys are amazing at what you do. But your competitors, who are not even half as good as you, get all the clients and customers.

Why? Because you're mistaken that you just need to be good to get customers.

To a certain point, being good is enough. Of course word of mouth spreads.

But there is a plateau when it comes to referrals and word of mouth. And the lack of predictability won't help you scale.

Let's say you have revenue goals or you're just not happy with how things are progressing. You need to make sure you're very loud with your messaging.

You assume people will figure out you're the better option.

But they won't.

Most customers don't do the deep research. They go with who they see and who they see the most and feel they can trust.

Let's say they come across your competitor's ads and they really like that ad. What they're going to do is research that company. They're just going to be looking at everything related to that company.

At this point they don't know you exist. You're not even an option.

At the very bare minimum, become an option. And then from there become the main option.

Imagine if you're extremely good AND you're also the most known. That's where you win the market.

Your competitor might not be as good, but they're consistent, visible, and loud—and that wins.

Trust is better than talent. Marketing is better than merit.

Customers buy from the business that shows up, not necessarily the one that's best.

As a marketing company, If you didnt know about me, then we’re not really doing a good job. But you do.

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