You post content but get no traction or leads

"I've been posting content for months, but I'm not getting any leads."

This is the #1 complaint I hear from business owners who've bought into the "just create content" myth.

Content without strategy is just expensive entertainment.

Let me explain the difference between content that gets views and content that gets clients:

INFLUENCER APPROACH:
• Create viral-worthy content
• Hope for massive organic reach
• Pray some viewers become customers
• Result: Lots of followers, few clients

STRATEGIC APPROACH:
• Create content specifically for your target market
• Amplify it with targeted paid ads
• Direct viewers to a conversion system
• Result: Fewer followers, more clients

Car dealerships going viral with reality show style content is the exception, not the rule. For every business getting clients from pure organic reach, there are 100 others wasting time creating content nobody sees.

Here's how to fix your content strategy in 90 days:

1. SPEAK DIRECTLY TO YOUR TARGET MARKET

Your content should answer one question: "What keeps my ideal client awake at night?"

• If you're a financial advisor, talk about tax strategies for business owners
  • If you're a chiropractor, explain how to eliminate back pain without surgery
  • If you're a lawyer, break down common legal mistakes in your specialty

When you create content about specific pain points, you attract people with those exact problems.

2. USE PAID ADS AS YOUR AMPLIFICATION ENGINE

Content without distribution is like a billboard in the desert.

The strategic approach:
• Create a compelling ad highlighting a specific pain point
• Target it precisely to your ideal audience
• Direct them to a landing page that converts
• Retarget those who engage but don't convert

3. LEVERAGE THE RESEARCH EFFECT

Here's what happens when your strategy works:

• Prospect sees your ad
  • Clicks your profile to research you
  • Watches 2-3 pieces of content
  • Sees your ad again later
  • Takes action because you've built credibility

This "warming" process is why businesses with both ads AND content outperform those with just one or the other.

Even if they don't convert immediately, the algorithm now knows they're interested in your services. Your ad will find them again when they're ready.

The businesses getting real results from content aren't necessarily creating better videos—they're creating more strategic videos and ensuring the right people see them.

Stop hoping for viral content. Start creating convertible content.

Because views without leads is just vanity. And in business, vanity doesn't pay the bills.

My Offers:

Content Machine: We’ll create you 90 pieces of short form content and setup/build your Meta Ads (Done For You)

Funnel Build Out for Paid Advertising: We’ll Build you a Paid ads funnel from start to finish.

View Case Studies

Areeb Mirza’s YouTube Channel