You can't create content for free anymore.

"I'll just create content myself to save money."

That's what new business owners tell me before disappearing from social media three weeks later.

Here's the thing, Creating content isn't free, it either costs you money or it costs you time.

And for most business owners, time is far more expensive.

Let me break down the true cost of the "do-it-yourself" content approach:

THE CONTENT CREATION PIPELINE:

1. SCRIPTING & RESEARCH • Finding topics your audience cares about • Researching what's already been said • Structuring ideas for maximum impact • Time cost: 1-2 hours per video

2. RECORDING • Setting up equipment • Multiple takes to get it right • Camera anxiety and retakes • Time cost: 1-2 hours per video

3. EDITING • Cutting out mistakes • Adding visuals and B-roll • Creating captions • Time cost: 2-4 hours per video

4. PUBLISHING • Writing captions • Creating hashtags • Manually posting to each platform • Time cost: 30-60 minutes per video

Total time: 4.5-9 hours per video

Now multiply that by 3 videos per week, and you're looking at 13.5-27 hours weekly—essentially a part-time job.

Three years ago, I did everything myself, scripting, recording, editing, and publishing. It consumed my life.

Today, I focus only on what I'm best at and what only I can do. Everything else is handled by our team using the same systems we build for our clients.

Here's what most business owners miss: The top creators you follow aren't doing everything themselves.

They have teams. They have systems. They have processes.

And they certainly aren't using AI to replace themselves in the process.

So what should you outsource first?

If you're just starting out: Outsource editing. This alone saves you 50% of the time investment while maintaining your voice and message.

If you're established but busy: Outsource everything except the parts that require your unique expertise. For most, this means you provide the core ideas and record the videos, but everything else is handled by specialists.

If you're scaling: Outsource the entire process except final approval. At this stage, you need content working for you around the clock without consuming your time.

The businesses that win at content aren't the ones trying to do everything for free—they're the ones who understand that professional content requires professional help.

Don't try to save money by doing it all yourself. You'll end up paying a much higher price: your time, your growth, and ultimately, your results.

Because in 2025, content isn't optional, but doing it all yourself should be.

My Offers:

Content Machine: We’ll create you 90 pieces of short form content and setup/build your Meta Ads (Done For You)

Funnel Build Out for Paid Advertising: We’ll Build you a Paid ads funnel from start to finish.

View Case Studies

Areeb Mirza’s YouTube Channel