Why you should stop trying to build a "personal brand"

I was at an 8-figure mastermind recently, and one of the biggest takeaways was how many business owners are completely obsessed with building a "personal brand." They think they need to be an influencer to scale their company. They think they need 100,000 followers before they can charge premium prices. They think the reason their business isn't growing is because they don't have enough clout online.

I promise you, that is not the case. There were guys in that room doing 20 million a year who have less than 1,000 followers on Instagram. They don't have a personal brand. They don't post daily. They don't have a content strategy. What they do have is a dialed-in offer that solves a painful problem, and a ruthless acquisition system that puts that offer in front of the right people consistently.

Having a social following and having a personal brand is not the reason you can't scale your business. If you are in a position where you think that is the case, you need to zoom out and look at the fundamentals. Is your offer clear? Is it compelling? Does it solve a real problem? Do you have a system to get it in front of cold traffic? Those are the things that scale businesses. Not follower counts.

Now, does content help? Of course it does. Content builds trust. Content educates your market. Content makes the sales conversation easier because people already feel like they know you. But it is a tool, not the foundation. If your offer is weak, no amount of followers will save you. If your offer is strong, you can scale with 500 followers and a good ad account.

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Areeb Mirza’s YouTube Channel