Why You're Not Posting Too Much (You're Posting Too Little)

The number one fear business owners have about content is annoying their audience. They think if they post every day, people are going to get sick of them and unfollow. So they play it safe. They post once a week, or maybe twice a month, and then they wonder why their account is not growing.

The algorithms are not designed to punish you for posting. They are designed to reward consistency. If you have under ten thousand followers, the platform is still trying to figure out who you are and who your audience is. The less you post, the slower it learns. The more you post, the faster it can categorize you and push your content to the right people.

Your favorite creators post multiple times a day, and you do not get annoyed. You want more of their content. The only people who might get annoyed by your daily posts are your friends and family, and they are not your customers anyway. Stop worrying about the people who will never buy from you, and start posting enough to reach the people who will.

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