Why you're getting bad leads from Meta

If you're currently running ads on meta, there are a few factors why you're getting unqualified leads.

Your opt-in form is way too basic. If all you're doing is asking for:

• Name

• Phone

• Email

You're: A. Making it way too easy for them to fill out, with no effort being put into the form. B. Letting Meta allow users to autofill information, which usually makes the form super simple to fill. Sometimes users have information from years ago where the phone number may be a phone they're not using.

To solve this you need to:

• Create separate sections that ask for information so you can bypass the autofill section and actually make them type their info.

• Ask for details to bypass people who get bored on question number 2 and don't fill out the form. You need high intent people.

Do exactly this and you'll start seeing better quality leads.

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