Why Local Businesses Shouldn't Care About Going Viral

If you run a local service business, like a plumbing company in Houston, your marketing goals should look completely different from an online coach. I spoke with a franchise owner recently who understood this perfectly. He realized that getting a million views from people in New York does absolutely nothing for his bottom line.

For a local business, the goal is not virality. The goal is local brand recognition. If a homeowner in your specific zip code sees your video, recognizes your logo, and keeps scrolling without hitting unfollow, that is a massive win. You are planting a seed in their brain.

When their pipes eventually burst six months later, they are not going to Google "plumbers near me" and call a random number. They are going to call the company they have been seeing on their feed every single week. Stop chasing viral metrics and start dominating your local market.

My Offer:

Content Machine: We’ll create you 90 videos for your business in the next 90 days. All Done For You. Click Here

Areeb Mirza’s YouTube Channel