• Areeb Mirza
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  • Why DIY Marketing is the Most Expensive Choice

Why DIY Marketing is the Most Expensive Choice

A lot of business owners tell me, “I’ll just handle marketing myself to save money.”

But here’s the thing, that’s expensive thinking disguised as frugal thinking.

Doing it yourself means 25+ hours a week creating, posting, engaging, analyzing, and planning. At even $200/hour, that’s $20,000/month in lost opportunity. You’re not saving money, you’re losing it.

On top of the time, you’ll pay for tools, scheduling platforms, and analytics software. You’ll waste thousands in ad spend while figuring things out. And the stress of managing everything? Priceless, but very costly.

DIY marketing usually looks like this: inconsistent posting, amateur content, and generic messaging that doesn’t convert. Professionals, on the other hand, bring proven systems, strategic messaging, and high-quality output from day one.

  • DIY Marketing: $20K/month in lost time + $600 in tools + wasted ad spend.

  • Professional Marketing: ~$3-5K/month for an agency team, proven execution, and 100+ hours of your time back.

When you hire professionals, you’re not just buying marketing services. You’re buying:

  • Time to focus on your business

  • Years of expertise

  • Systems that already work

  • Peace of mind it’s done right

Bottom line: DIY marketing isn’t cheaper, it’s the costliest option you can pick.

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