Why Business Owners Have the Advantage Over “Influencers”

I’ve spoken to people with 70,000+ followers, and even one creator who generated over a billion views, and they all came to the same realization:

They built their audience the wrong way.

Instead of building around their expertise and offers, they grew on random videos that had nothing to do with their business. Now they’re forced to go backwards, get good at something real, and then rebuild an audience around it.

Meanwhile, business owners like you already have the advantage.

You’re good at what you do. You don’t need to go viral for the wrong reasons. You don’t need to chase random trends. You can build an audience directly around your selling points, your expertise, and your solutions.

Think of it like two arrows moving toward each other: influencers trying to pivot into credibility while business owners are told to chase vanity metrics. Both sides end up realizing the same thing, but as a business owner, you can skip the detour.

You get to build it right from the start.

Focus your content on your expertise, your authority, and the problems you solve. That’s how you build an audience that actually buys.

My Offers:

Content Machine: We’ll create you 90 pieces of short form content and setup/build your Meta Ads (Done For You)

Funnel Build Out for Paid Advertising: We’ll Build you a Paid ads funnel from start to finish.

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Areeb Mirza’s YouTube Channel