What used to work and what works now in Marketing. Important read.

The online world now its safe to say is moving very fast, somethings always happening or a new technology or code is being launched to improve platforms and this happens because of competition.

Competition is such a powerful force that will keep companies strive for more and new. "Company A launched this AI, now Company B launched this AI but it can also do this" So just by understanding this concept you should be able to see that innovation in tech or AI is not going to slow down.

I was reading this book called the psychology of money and the author said something interesting

"Past performance is not indicative of future results" — not just in investing, but in behavior and strategy.

Let me give you a boring stock market example and then we'll continue to point.

Stock Market Strategies What worked before: “Buy blue-chip stocks and hold forever” worked well in a post-WWII booming U.S. economy.

Now: Globalization, faster tech cycles, and new industries mean that holding old giants too long (e.g., GE, Kodak) could lead to losses.

What worked: Holding stable companies like Sears or IBM forever. Why it doesn’t now: Innovation cycles are faster. Today’s leaders can be tomorrow’s fossils.

Same can be said about marketing

What used to work:

Mass TV or newspaper ads, one message for everyone. Example: Coca-Cola airing the same TV commercial across all of America during prime time.

It worked because attention was centralized (3 TV channels, no social media).

What works now: Personalized, platform-native ads, tailored to individuals' behaviors.

Example: Brands using Meta Ads to target 35-year-old dads who recently searched “best hiking boots for toddlers” with a carousel of products and a personalized hook.

Why? Consumers expect relevance. Tech enables segmentation.

Lets look at another example

What used to work: A brand being the expert, formal and polished.

Example: A financial advisor advertising “Certified with 20 years of experience.”

It relied on authority bias and scarcity of information.

What works now: A brand being relatable and showing the journey.

Example: A TikTok creator explaining “How I saved $30k in one year working a regular job” with unfiltered storytelling. That content builds more trust than a formal ad.

Why? People crave transparency, vulnerability, and social proof more than credentials.

And we can go on and on, point is, do whats relevant and you will keep growing, if you're stuck in strategies from the past, then you should be calculated enough to predict an outcome.

My job is to keep you updated and help you figure the best marketing strategies.

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