What AI Is Making More Valuable

Author

Areeb Mirza
March 17, 2026

AI is consistently making one thing more valuable: an actual person representing your company.

As more companies integrate AI, more people are forced to talk to bots. And the frustration is growing. Think about it: when you call your bank, you want to speak to a person as fast as possible. You know there is no emotional involvement with an AI. It doesn't matter how much you explain, the AI might not understand.

Two years ago, this wasn't a conversation. It was just one business with a human caller versus another. Now, the choice is becoming: talk to a human or talk to an AI. And people will always choose the human.

Having a real person on the phone is becoming a competitive advantage. It's a point of differentiation. While you might think getting rid of human reps will save you money, you might be getting rid of the very thing that makes you money.

If you have a system with real people that is still working, don't be so quick to replace it. In the age of AI, the human touch is more valuable than ever.

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