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Websites are becoming less relevant, (Here’s what I mean)

Author

Areeb Mirza
April 01, 2025

"We need to update our website."

That's what business owners tell me before spending thousands on a redesign.

Months later, they have a beautiful website that nobody visits.

Here's something you need to know about websites in 2025:

A pretty website with no traffic is like a Ferrari with no engine, impressive to look at, but completely useless.

Let me show you what's actually happening when prospects find businesses today:

OLD CUSTOMER JOURNEY (2015):
• Search on Google
• Visit your website
• Browse multiple pages
• Contact you if impressed
• Result: Website quality determined success

NEW CUSTOMER JOURNEY (2025):
• See your ad or content on social media
• Check your profile/content feed
• Make judgment based on your expertise
• Click through to simple landing page
• Result: Content quality determines success

Your website isn't step one anymore, it's step three or four in the customer journey.

By the time someone visits your website, they've already decided if they trust you based on your social content.

What you actually need:

  1. A simple landing page that answers questions and facilitates conversion

  2. A content strategy that builds trust before people ever reach your website

  3. Traffic generation that sends qualified prospects to both

I've watched businesses spend five figures on website redesigns while their competitors invest that same budget in content creation and paid advertising.

The landing page + content strategy approach wins because it matches how people actually make decisions in 2025.

If you're spending five or six figures on a website while neglecting your social presence, you're building a beautiful storefront on an abandoned street.

Traffic doesn't care where it lands as long as its questions get answered.

So before you hire that web designer, ask yourself: Would this money be better spent creating content that actually reaches people where they already are?

Because the best website in the world can't help customers who never find it.

My Offers:

Content Machine: We’ll create you 90 pieces of short form content and setup/build your Meta Ads (Done For You)

Funnel Build Out for Paid Advertising: We’ll Build you a Paid ads funnel from start to finish.