• Areeb Mirza
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  • We're all created different but choose to repeat methods which keeps us the same.

We're all created different but choose to repeat methods which keeps us the same.

When you copy paste the same methods as your competitors, you're just another option

Author

Areeb Mirza
October 17, 2024

We’re all created different, yet many businesses still use practices that keep them relatively the same. In 2024, your business has the power to be unique, to truly stand out, not just through ads but by building a brand.

For e.g

Think about Gordon Ramsey. When you visit one of his restaurants, you already feel a connection with him. Why? Because you’ve seen him online, watched him cook, heard him talk. Even if you’ve never been to his restaurant, the thought of going there feels exciting. That’s the power of “personal” branding. You know what to expect, and it’s not just about the food, it’s about the experience.

Here’s the thing:

In 2024, everyone has this capability. It’s not 2006 where you need a $50,000 crew to get a professional message across. You have tools right in your pocket that can help differentiate your business, tools like social media, video, and personal storytelling.

Yeah, PPC campaigns and billboards are still valuable, no doubt. But here’s the difference.

  • PPC Ads: When you run a PPC ad, your text shows up on a screen alongside your competitors. The decision people make is often cold, based purely on convenience.

  • Billboards: Let’s say you’re a lawyer with a billboard that says, “ABC Personal Injury Lawyer, We Win!” To the prospect, that’s the 25th billboard they’ve seen. You’re just one of many.

Why Branding Matters:

This isn’t to tell you to stop using PPC or billboards. They work when done right. But if you build a brand, you create familiarity. The next time someone sees your name, they remember you. Not just your service or price, but you as a person or business they feel connected to.

PPC and billboards are direct marketing, and they have their place. But let’s start thinking about how we can build your reputation too. If you already have a reputable brand, what’s stopping you from taking it even further?

Make your brand memorable, not just visible. That’s the power you have today.

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