You vs Your Local Market Giants

In a local market, one thing that has been difficult to beat is the longevity of your competitor.

They’ve simply existed longer and have been through multiple market cycles. So, how do you overcome that? You need to give new prospects a reason to choose you before they even consider your competitor.

The chances are high that long-established competitors aren’t creating content or running ads because they rely on referrals.

If you train yourself to reach new prospects using content and ads, you have a better chance. These seasoned competitors may not know how to engage new prospects as effectively as you do.

Focus on directing potential customers to your website and showcasing what you’ve done. Remember, even the most experienced players have weak spots you can exploit.

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