Why Video Content Could Be Your Secret Weapon

Visualize this with me:

Here’s your business with video content and here’s your business without it. Now, imagine you have four close competitors.

Let’s say both versions of your business are using Meta ads and Google ads.

Version A:
You don't do video content at all, whether it’s in ads or on your feed. You rely on text-based ads and simple graphics. The issue with that? There's no connection. You’re just another option among many. Customers will compare websites and Google ads, but there’s nothing special about your approach.

Version B: 
You go heavy on video content. You’re posting the right content, talking to your customers, explaining the why’s and how’s, showing how you do things, and providing value. Now, if someone watches six of these videos, who are they going to choose next time they see those four options? You. You’ve shown them something your competitors haven’t. You’ve created familiarity and trust.

That’s the power of incorporating video into your marketing strategy.

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