Use The "Back/Front 90" Method to Generate Qualified Leads Using Socials

If you're looking to generate qualified leads using your social media, here's a simple but powerful 90-day plan that will set you up for success:

The Backend: Get Your Profiles Right

1. Optimize Your Social Profiles
   Make sure your profiles are professional and clear. People should know exactly who you are and what you do the second they visit.
   

2. Start Posting Video Content
   Speak directly to your target audience. Don’t try to attract everyone—focus on the specific demographic that matters to your business. It’s better to have 2k qualified followers than 20k random ones from around the world who will never buy from you.

The Front: Get Ads Running

1. Run Ads to Attract Your Ideal Clients
   Use paid ads to bring new people in. These ads should be targeted specifically toward your ideal prospects.
   

2. Create a Customer Journey
   Make sure you have a clear journey in place for your leads. Your social profile should serve as a sticky wall for those who aren’t ready to convert right away but are following your page. When they’re ready, they’ll come back.

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