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Use a 20 min presentation VSL in your funnel

Author

Areeb Mirza
May 14, 2025

Short VSLs work for consumers with goldfish attention spans. But if you're selling B2B or high-ticket offers? You need a 20-minute presentation VSL in your funnel.

The Problem With Short VSLs. (and I am noticing this as well) Those 2-5 minute videos simply can't.

  1. Explain your complete process

  2. Address all objections

  3. Showcase enough proof

  4. Build sufficient trust

  5. You're trying to sell a premium solution in the time it takes to microwave popcorn.

What Happens Without a Longer VSL

  1. Prospects join your sales calls completely cold.

  2. You waste the first 20 minutes explaining basics.

  3. They're still skeptical about your process. You haven't established enough authority.

  4. Result? Lower close rates and longer sales cycles.

The 20-Minute VSL Difference

  1. A proper presentation VSL gives prospects everything they need to know before the call,

  2. Your complete process

  3. Who you've helped (case studies)

  4. Why your approach works

  5. Common objections addressed

  6. Pricing framework

How It Changes Your Sales Calls

  1. When prospects watch your 20-minute VSL first:

  2. They join calls pre-sold on your expertise

  3. They skip basic questions and go straight to their specific situation

  4. They're ready to buy, not just explore

How To Create Your 20-Minute VSL

To create your 20-minute VSL, start by building a PowerPoint or Google Slides presentation that walks through your process in detail. Make sure to include client results and testimonials, and address the main objections your audience might have. Once your slides are ready, record yourself talking through them, keeping it clear and concise. Finally, add the video to your booking page—this not only builds trust but also saves time by pre-framing leads before the call.

They're essentially saying: "Let me see if this is worth my time before I give you 40 minutes of my day."

Respect their time, and they'll respect your offer.

This one change can dramatically improve your conversion rates for high-ticket, B2B offers.

My Offers:

Content Machine: We’ll create you 90 pieces of short form content and setup/build your Meta Ads (Done For You)

Funnel Build Out for Paid Advertising: We’ll Build you a Paid ads funnel from start to finish.