How did TSO increase their sales and appointments by just creating content.

How did TSO increase their sales and appointments by just creating content.
 
But is it just posting content? No.

There are several factors that go in there, like okay, you’re posting content, great, but we’re posting educational content, that teaches the audience something and get them aware of a problem that they might not have not known off, that's how we attract the correct people, but as they are an optometry store and since eyes are something everyone can take benefit.

It’s always good to create something generic to get more views to funnel in people and get them to watch other content which is more targeted.

So by creating the right content by itself is something you can do up your numbers.

Create content telling your audience of a problem they know that exists and create content to people who don’t know that this problem exists.
 
Problem Aware & Problem Unaware.

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