Try out these content ideas for yourself

Let me share something a bit counterintuitive

The "boring" behind-the-scenes content of your business can be your most valuable marketing asset.

We tested this with different businesses. Want to know what consistently got the better engagement?

Raw footage of them actually doing their work, showing how it works, and the talking about the processes.

Examples you can use:

• Lawyer: Recording himself reviewing actual contracts

• Doctor: Simple explanations of procedures using a whiteboard

• Restaurant: Unedited prep process for their most popular dish

• Real Estate: Walking through properties pointing out issues

• Financial Advisor: Screen recording of portfolio analysis

No fancy editing. No trending sounds. No dance moves.

Just pure value.

Remember: Your expertise might feel boring to you, but it's fascinating to your ideal customer.

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