More Traffic but low sales or less traffic but more sales

Who would you rather be? Jewelry Business A, which gets 50-100 website visitors every day but 98% of them are unqualified, or Jewelry Business B, which gets 5-15 visitors daily but all of them are qualified?

If you chose A, you're likely targeting everyone and don't have filters in place. This is especially important if you have a specific demographic that uses or buys your service or product. You're probably relying on all organic traffic.

If you chose B, you're maximizing each visit by having the correct lead system in place. Perhaps you're running ads for your customers or just creating the right piece of content.

By focusing on qualified traffic, you ensure that each visit has a higher potential for conversion, making your marketing efforts more effective.

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