Track These Numbers. How Content Increases your sales numbers

One thing you'll realize after tracking your numbers, views, likes, and comments are good, but here are some metrics you don't track that you absolutely should compare before and after creating content.

The reason I tell people to run ads simultaneously with content is because the ad numbers get affected as soon as you start posting content.

You have something credible to show people who visit your profile from the ads.

The Before and After Numbers Let's say somebody comes to us and they're running ads without content. They either have no content, no relevant content, or they're just not consistent with content on their profiles.

As soon as you get consistent with content, talking about pain points, addressing objections, uploading case studies, doing all the right things – your numbers change dramatically.

And content doesn't stop with videos. This means newsletters, this means other mediums of consuming information. That's all content.

As long as you have more content and you're uploading consistently, you'll realize that:

Your show-up rate goes up Your close rate goes up Your quality of leads improves Why? Because leads who otherwise didn't fill out your application or book a call with you didn't have enough information to do so in the first place.

They didn't feel like they could trust you enough to even bother giving you their time.

Here's another thing, let's say you have an ad that's working. You have fantastic cost per leads, cost per call, and cost to acquire customers. Your CAC is super good.

But then your competitor who has more followers and more organic presence than you copies your ad word for word.

He's going to take the lead easily. He just needs to build momentum and he's going to take it.

Content protects you from this. It's your competitive moat.

Very, very important to be consistent with content in general.

My Offers:

Content Machine: We’ll create you 90 pieces of short form content and setup/build your Meta Ads (Done For You)

Funnel Build Out for Paid Advertising: We’ll Build you a Paid ads funnel from start to finish.

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Areeb Mirza’s YouTube Channel