- Areeb Mirza
- Posts
- For those who think “Ads don’t work anymore”
For those who think “Ads don’t work anymore”
“Ads don’t work anymore.”
No, your ads don’t work. We live in an age where you can advertise with just a click of the boost button on Instagram. Low engagement? Just hit the dopamine button (boost). Need to advertise your business? Select a post and click boost.

But boosting isn’t real advertising. You’re hoping for a miracle, and when it doesn’t happen, you start questioning the system.
Ask yourself:
Is the ad good enough?
Would you watch this ad and buy?
What should the customer do after watching the ad?
What is your goal for the ad?
Most people create an ad campaign aiming for A but optimize it for B. When it succeeds in B, they don’t understand why because it wasn’t intentional.
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