- Areeb Mirza
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- They Googled you. But what made them look?
They Googled you. But what made them look?
Areeb Mirza
October 23, 2026
Someone tells you they found you on Google, so you put more money into Google and decide social media is just something everyone wastes time on.
Fair enough. Google may well be where they found you. But did they discover you there, or did they search your name after seeing a video, hearing about you from a friend, or coming across your page a few times?
Those are different decisions.
The final click is easy to remember. It feels clean. Customer searched, customer called, job done. But people rarely experience a business in one neat little box. They might see a useful video while waiting for coffee, notice your name again later, then Google you when the problem becomes urgent.
When you only ask, “Where did you find us?”, you are usually getting the last thing they did. Not necessarily the thing that made you familiar enough to look up.
That matters when you decide what to keep, cut, or fund. If every enquiry says Google, you can accidentally give search all the credit and kill the content that made your business recognisable in the first place. Bit like giving the waiter credit for the meal because they brought it to the table.
You do not need a ridiculous dashboard following people around the internet. Start with a better intake question: “Before you reached out, what had you seen or heard about us?” Then compare the answers with what you can see in your CRM, campaign data, profile visits, and conversations.
Some people will genuinely come straight from search. Some will be referrals. You will not see every step of every buyer journey. That is normal.
If Fokus is planning content, scripts, and distribution around your business, that feedback helps us judge which messages are creating familiarity before the enquiry happens. Do not just ask where they clicked. Ask what made them care enough to click.
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