The Truth About 'Going Viral'

Here is why “going viral” might probably be the worst thing that could happen to your business right now. Also I want to make something clear that this is for certain industries and businesses with limited demographic, if you’re a b2b or offer something very niche, this is for you.

I’ve seen and spoken to people hitting millions views and thousand of followers. Want to know how many qualified leads it brought? Zero.

Why? Because they were creating content for views instead of customers.

Here's what happens when you chase viral trends:

• You attract the wrong audience

• Your message gets diluted

• You train people to expect entertainment, not value

• Your expertise gets overshadowed

• Your ideal customers don't take you seriously

Instead, here's what actually builds a business:

• Consistent, targeted content

• Clear messaging to your ideal customer

• Proof of real results

• Educational value that converts

• A proper sales system

You need a plan for you socials, ask yourself the question, who are you videos meant for? and speak to them, run ads if you need to, towards that demographic.

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