The "Topic Before Tactics" Rule

There is a secret in the content space that nobody wants to tell you. If your videos are flopping, it is not because your hook is bad. It is not because your editing is boring. It is because your audience simply does not care about the topic you are talking about.

Most people sell you tips and tricks. They tell you to use faster cuts, better captions, and more aggressive hooks. But none of those tactics will ever work if the core topic is irrelevant to your buyer. You can have the best editing in the world, but if you are answering a question nobody is asking, nobody is going to watch.

You have to nail the topic before you worry about the tactics. Go look at the most viral videos in your niche over the last sixty days. The market is literally showing you what they want to hear about. Talk about those things first. Once you have a topic people actually care about, then you can layer in the editing tricks.

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