The real business happens behind closed doors

Business owners love to think their problems are unique. They think because it is their baby, because they built it from scratch, nobody else could possibly understand the specific challenges they are facing. I used to think the same way. I would look at my problems and think "this is so specific to my situation, how could anyone help me with this?"

And then I watched a guy completely transform his entire business model after a single 10-minute conversation with someone he had never met before. His offer changed. His positioning changed. His entire trajectory shifted. And it happened because he got in a room with people who had already solved the exact problem he was stuck on.

No problem is unique. I promise you. Whatever you are dealing with right now has been solved 500,000 times by people who came before you. You just haven't looked hard enough for the solution, or you are trying to figure it out all by yourself. If you want to get from Texas to New York, you don't walk. You buy a plane ticket. In business, buying a plane ticket means getting in the right room and talking to the right people.

The amount of business that happens behind closed doors at live events is staggering. Deals get made in hallways. Problems get solved over coffee. Introductions happen that change the entire course of someone's year. And none of that happens if you are sitting at home trying to Google your way to the answer. Sometimes the fastest path to growth is just getting in front of people who are further ahead than you and being honest about where you are stuck.

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