• Areeb Mirza
  • Posts
  • The Greatest Marketing Channel To Implement in Q4.

The Greatest Marketing Channel To Implement in Q4.

Author

Areeb Mirza
October 01, 2026

You might be spending your Q4 paying for leads the same way they did all year. Ads, Google, referral fee and when the spend stops, the leads also stop. Because the ad costs are always going to keep rising, the only way you can bring your ad costs down and continue to maintain the performance is if you have some sort of authority built online.

This is one of the primary reasons why a lot of businesses are moving to social media and creating short-form content. Every video posted stays up and keeps working. In the worst case it plateaus, but it doesn't reset to zero.

If you want to learn more about how the strategy works

I've literally made a 30-minute walkthrough of how we set this up for service businesses.

  • How views turn into inquiries, conversations, and sales

  • The full process: research, scripting, recording, editing, and daily posting on 5 platforms

  • The time commitment: about 90 minutes every two weeks, reading from a teleprompter

  • When paid ads make sense on top of the content

  • The 180-day timeline, the pricing, and the 10-day trial

Why Q4

Content goes live within the first few weeks, and most clients see new leads in months two and three. A business that starts in October has those leads showing up as the new year starts.

We've done this for 300+ service businesses over five years. That's 80,000+ videos, over a billion views, and 15,000+ leads.

You look us up on google. “Fokus content” or “Areeb Mirza” To review endless reviews, case studies, and testimonials of this working. You can literally try out the program for free to see if this is something for you or not.

Want this set up for your business?

Book a call. We'll look at your social profiles, set a 6 month goal, and map out what it takes to make this profitable.

Areeb Mirza
Founder, Fokus