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The 3-step funnel that generated 2000+ leads for my client

Author

Areeb Mirza
February 11, 2025

Funnels are usually associated with ads, and I'm going to show you exactly how to use one to generate clients. But it needs to have 3 specific steps.

Step 1: The Ad
This is your entry point. People need to click that "SIgn up” or “Learn more” button to even start the journey. If your ad sucks, nothing else matters.

Step 2: The VSL Page
This is where you explain your services in detail. Add case studies, show how your process works, and make a solid case for why someone should choose you. You need to prove yourself here.

Step 3: Qualification or Booking Depending on your industry, you either need:

  • A qualification page to filter leads

  • Or a direct booking page for calls

Running ads without this funnel is like throwing money in a fire pit.
Basic forms or website links just don't cut it anymore.
(Depending on industry)

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