The 3 Levels of Content That Actually Drive Sales

If you want your content to generate more sales, you need to think in terms of three levels of content.

This framework ensures you’re creating material that not only builds engagement but also speaks directly to your ideal customers.

Level 1: Broad Content (Wide Reach)

This is content almost anyone can understand and engage with.

Example: A reaction video to a trending clip in your industry.

Why it works: The original has already gone viral, so your version benefits from existing momentum.

Goal: Attract new eyes and expand awareness.

Level 2: Mid-Level Content (Balanced Reach)

This sits between broad appeal and niche specificity.

Example: Addressing a common challenge in your industry with enough detail to show expertise but not so technical that you lose casual viewers.

Goal: Keep general audiences engaged while still speaking to potential buyers.

Level 3: Core Content (Highly Targeted)

This is for your most specific, high-intent audience.

Example: If you’re a web developer, creating a video on “How to Optimize your Landing Page Speed”

Why it works: It directly serves your best potential clients who will understand, value, and act on your expertise.

Goal: Build trust and authority within your core buyer group.

Every piece of content should connect back to your business or industry. Forget dancing videos or generic viral trends that do nothing for your sales pipeline. Focus on building a community of buyers, not just followers, by making sure your content always serves your audience and ties into your offer.

My Offers:

Content Machine: We’ll create you 90 pieces of short form content and setup/build your Meta Ads (Done For You)

Funnel Build Out for Paid Advertising: We’ll Build you a Paid ads funnel from start to finish.

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