Study: 44% of people prefer to learn about a new product or service via short video content

Short-form video content has become the go to method for consumers to learn about new products or services. According to recent studies, 44% of people prefer to learn about a product through short videos, and businesses that take advantage of this are seeing major benefits.

• 87% of marketers have seen direct boosts in sales from video marketing.

• Videos that are 30-60 seconds long offer the highest return on investment (ROI) for social media marketing.

• Video ad spending in the U.S. is expected to grow from $76.97 billion in 2023 to $84.61 billion in 2024.

With over 5 billion social media users globally, businesses that invest in short video content can effectively reach their target audience, build awareness, and boost sales.

Recap:

• 44% of consumers prefer learning about new products through short videos.

• 87% of marketers report increased sales from video marketing.

• 30-60 second videos provide the best ROI.

• U.S. video ad spending is projected to hit $84.61 billion in 2024.

• With 5 billion social media accounts worldwide, video content is the key to capturing attention and driving results.

Source: Sprout

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