Struggling to Convert Facebook Leads? Here’s Why

You’re not converting leads from your Facebook ads? That’s because you don’t have the right systems set up.

Generating leads on Facebook is different from capturing leads on Google. With Google, people actively search for solutions—they know what they need and are looking for it. While it can be expensive and text-based, it works well.

On Facebook, you’re interrupting a pattern. People are doing something else entirely. Their interest span is very short. That’s why the term “speed to lead” is crucial for inbound leads. How fast are you reaching out to them? Are you saying the right things? All of this matters.

If you’re treating a Google lead like a Facebook lead, it won’t work. If you treat it like a referral lead and just reach out whenever, it won’t work. It’s all about systematizing your approach.

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