Why I stopped making content for everyone

Hey, lets talk about targeted content

Before, I was making content that tried to appeal to everyone.

It was getting views and engagement, but I realized it wasn't attracting my ideal audience. So, I decided to focus on speaking directly to them.

By doing this, I filtered out people who were just casual viewers and not really interested in what I had to offer. It felt right to build a following of folks who genuinely wanted to learn from me and had a bigger potential of buying my stuff.

If you’re trying to take the sponsorship route, I get it, working with big name brands and they use you as an advertising source to market to their product and in the process get you paid.

If you started to grow your audience using targeted content and that does well organically? then you’re growing correctly which is very difficult to do.

Paid ads is such a necessary tools, that’s is why recommend ads to everyone who is looking to reach their ICP.